I cannot recommend this book enough: “Be the Solution”, by Michael Strong.

Many believe it could end up being one of the most important books of the last 100 years. I don’t agree with all that is said in this book, but I believe it does have that kind of practical and sustaining vision.

I also want to use this recommendation to restate a key aspect of the Going Primal movement – which is the movement is not “anticapitalism”.

On the contrary, the movement embraces capitalism.  Afterall, there are few instincts more primal than competition.

However, the model of capitalism we have used as a species to date, despite all the good that it has given us, has come with a hefty price tag. Although this model tapped the amazing power of human creativity, it was also built upon a foundation of natural resource extraction, mindless consumption, waste, and all too often….human exploitation.

In otherwords, competition at all all costs.

Capitalism is alot like “fire” in that sense.

It is extremely useful and beneficial,  if used wisely.  If not – it can catch the place on fire.

And guess what…the “place” is now “on fire”, isn’t it?

Read “Be the Solution“, and you will come to the profound realization that capitalism doesn’t have to be this way anymore.  And that all 6.8 billion of us (and more) can live very well,  if we open our minds and hearts and embrace our primal nature from here on out.

And if not – the Earth with let us know.

It is already dropping some very large hints.

Leave a Reply

Your email address will not be published. Required fields are marked *